EDUTURISMA

STRATEGI AGRESIF MELALUI PENGAYAAN MEDIA SOSIAL DALAM MENINGKATKAN KUALITAS PROMOSI DI DESA WISATA SARONGGE KABUPATEN CIANJUR

Indria Angger Kusuma, Nova Eviana — Tue, 08 Nov 2022 00:00:00 +0000

Development of tourism village is a cross-ministry program that aims to improve community welfare and village independence. The tourism village developments actively encourage the community to identify the potential of its territory and develop its potential for tourism activities. The appropriate promotional strategy, therefore, needs to be formulated to increase the number of tourist visits. This research aims to formulate the best promotional strategy in Sarongge Tourism Village Cianjur. This research uses SWOT analysis by identifying internal factors of strengths and weaknesses and external factors of opportunities and challenges. Research data are collected through observation and interviews with managers of Sarongge tourism village. The result of the SWOT matrix shows that the position of promotional activities in Sarongge Tourism Village is in the first quadrant, meaning that Sarongge Tourism Village has the power to take advantage of current opportunities. The promotional strategy must support aggressive growth strategy by strengthening social media in terms of diversity and content, creating virtual travel products, and developing cooperation networks.

Peningkatan Keputusan Berkunjung Wisatawan Melalui Pengembangan Citra Destinasi dan Aksesibilitas di Lembah Tepus Bogor

Benedicta Jennifer Yosandri, Nova Eviana — Tue, 08 Nov 2022 00:00:00 +0000

Each tourist attraction manager strives to increase tourist visits in order to increase revenue and maintain the sustainability of tourist attraction management. This can be done through the identification of factors that influence the decision of tourists to visit a tourist attraction. This study aims to analyze the influence of destination image and accessibility on visiting decisions in the Tepus Valley Tourist Attraction. The research method is a quantitative descriptive that uses questionnaires as a data gathering tool. A total of 100 tourists were involved as respondents to the study based on the Lemeshow formula, by accidental sampling. Data analysis techniques use multiple linear regression with SPSS ver.20 software. The results showed that the image of the destination and accessibility partially influenced positively and significantly the decision to visit. Simultaneously, destination image and accessibility have a positive and significant effect on visiting decisions. Therefore, the manager of the Tepus Valley Tourist Attraction needs to continue to strive for improvements to the accessibility and image of the destination in order to increase tourist visits.

Meningkatkan Kepuasan Pelanggan Dengan Memperhatikan Kualitas Pelayanan Dan Fasilitas Di Resto CBA Jakarta

Melisa Silaban, Soerjanto Soerjanto — Tue, 08 Nov 2022 00:00:00 +0000

Tujuan penelitian ini adalah untuk mengkonfirmasi apakah kualitas pelayanan dan fasilitas berpengaruh terhadap kepuasan pelanggan pada CBA Resto Jakarta. Seluruh pelanggan CBA Resto Jakarta dari bulan Januari hingga Juni menjadi populasi dalam penelitian ini. 201 pelanggan yang telah mengunjungi minimal dua kali pada bulan Januari hingga Juni 2022 menjadi sampel dalam penelitian ini. Purposive sampling menjadi teknik pengambilan sampel dalam penelitian ini. Analisis regresi linier bergana manjadi metode analisis data yang digunakan dalam penelitian ini. Uji hipotesis yang digunakan adalah uji F, uji. Hasil penelitian menunjukkan bahwa kualitas pelayanan (X₁) dan fasilitas (X₂) memiliki pengaruh terhadap kepuasan pelanggan pada CBA Resto baik secara parsial maupun simultan. Implikasi dari hasil penelitian ini bagi pengelola Resto CBA Jakarta dan Industri Restoran lainnya terkait aspek-aspek yang mempengaruhi kepuasan pelanggan diantaranya kualitas pelayanan dan fasilitas sehingga pengelola lebih memperhatikan aspek-aspek tersebut dalam upaya mempertahankan kepuasan pelanggan.