KREATIFITAS SENI MELIPAT HANDUK DI KAMAR HOTEL BERBINTANG

Abstract

Towel art is one of hotel intangible services provided to guests as part of fulfilling excellent
service. This study aims to explain the various forms of towel art creativity and the making
process as well. The study was conducted using descriptive method with observation technique. The results of the study indicates that guests responded positively (both in impression and attitude) toward this service. The towel art manual guidance is strongly
needed as ref